emPowered Online Portfolio:
- Are you serious about getting your brand in front of potential customers, engaging them, learning from them, and driving customers to your website? This all-inclusive package will exceed your expectations.
- Includes 40 hrs/month dedicated to you and your brand across a variety of media, including social networks, blogs, press releases, and newsletters. Cost/month = $1,500
- Please note: to ensure that I am best serving my clients, I accept only three of these clients at a time. I currently have room for one new client.
Social Media Representation:
- Effectively used for engaging customers, researching customer behavior, brand promotion, increasing top of mind awareness
- Includes a variety of channels that are determined based on target audience, such as Facebook, MySpace, Twitter, Bebo, Ning, etc., audience building, posting, and brand monitoring.
- Expect to dedicate at least 5-7 hours per week,each week. This is a long-term commitment. Not a quick hit. A best estimate in terms of cost is about $8-10k/year. (Varies by client.)
Newsletters:
- Effectively used to generate repeat business, increase top of mind awareness at purchasing time, enable referrals, drive customers to online purchasing, position business as expert service/product provider.
- Includes design of newsletter template consistent with current branding and monthly newsletter via iContact. Content may be developed by me or created by client and inserted. Distribution to client’s list (may not be purchased list). Consistency and quality content are key to the success of the newsletter.
- Expect to dedicate approximately 2-3 hours per month, with an extra 2 hours if content is developed by me. Approximate yearly cost of $3000, includes content and distribtion costs.
Blogging:
- Effectively used to position company as thought-leader. Increases brand awareness. Can often be used as substitute for traditional website, particualarly with service businesses.
- Includes blog design cosistent with curent branding on WordPress, Blogger or other free blogging software. At least 3 quality posts per week.
- Expect about 3hrs/wk for writing and promotion. Approximately yearly cost at $6k.
As-Needed:
On an as-needed basis, I also help clients with press releases, article writing, online chat organization and/or facilition, surveys, and other events at an hourly rate.
